Since the emergence of social media, digital marketing has drastically changed. Many marketing professionals are now asking the question: Is traditional marketing dead? That’s what Forbes contributor R.L Adams is asking. According to Adams, 21st century marketing “…isn’t about massive ad spends or media buys, it’s about building a platform through social media and commanding the authority of millions upon millions of actively engaged individuals ready and willing to follow your advice and your lead.” Instagram in particular is one of the most popular social media tools which you can utilize to grow your business. There is a countless number of strategies you can use to grow your reach, acquire customers, and increase your revenue all through the use of this free app. Personally, its my favorite social network as I’ve grown my page to nearly 80k followers with more than 120k impressions a week which I use to promote my clothing company, Hidden Harbor.
However, mastering social media and amassing thousands of followers who are willing and able to buy your brand isn’t easy. It requires hours of time and commitment and can be a quite frustrating experience. This is why many business owners who don’t have the time and patience to grow their own page will outsource the difficult task to social media consultants like myself or professional business enhancement firms like Brainstorm Startups.
For the brave few who want to successfully master the platform themselves here are a few tips:
- Use Hashtags
Hashtags are a must for growing your page. If used correctly, they will allow hundreds of users to view your post within a short period of time. Instagram limits the number of hashtags to 30 per post; make sure you don’t go over this limit or else none of the hashtags will be activated! Here is a list of the 25 most used hashtags.
2. Use “Native Ads”
Native ads area great way of keep customers engaged and help spark natural conversations on your post. Simply repost images off of your customers’ pages of them using your product or service. This “naked” post is meant to look natural and even amateur from a photography standpoint which makes the viewer feel relatable and more personable to your brand.
3. Spark a Conversation
Create clever and innovative captions for your posts. Sometimes your caption can make or break the entire user experience! On some posts, but not all, add open-ended questions in your captions to encourage users to comment on your post. Getting followers are great, but remember that it is comments and user engagement that will really grow your page and which will lead to the aquisition of the most prospective customers who may buy your products.
4. “Like” Others’ Photos
Liking other users’ photos who interested in the products or service your brand is selling is a very effiecient way of increasing your follower count. They will receive a notification when their photo is liked, this will increase your reach and the chance that users will follow you given your account has relevant content. This can get tedious as liking hundreds of photos a day gets old. Some automative alternatives like Robolike can be helpful in liking photos for you, however be careful as using a bot on your account can be very risky and could get your page banned from Instagram!
5. Post Only HD Content
High defentition content is a must for any Instagram profile looking to increase follower count. No one wants to see a blurry, unnatractive image on their feed. Make sure to use only aesthetic HD photos in your posts. (Unless you’re posting a “naked ad” mentioned earlier.)
The preceding tips are just a few of the most important strategies to use in building your Instagram page. If you arent seeing the kind of results you’re looking for keep in mind that building a social media page from the ground up can be an exhausting and tedious process. Want to learn more? Check out this video by marketing guru Chalene Johnson which explains so additional tips on how to utilize Instagram’s new algorithims.